For this blog post:
Marketing team members: Renee Wong Rou Xin, Thong Yoke Yen, Ardeshir Hamedani, Darren and Margaret Tan
New team member: Ardeshir Hamedani
Formal members: Sean Ong, Stephanie Colette
On week 8, a few changes has been made to event internal teams and content of the event. The purpose of the changes is to improve the quality of the event and ensure a better execution process.
Reallocation of team members
A few members of the teams have been reallocated for better outputs in general. Previously, the creative team consist of all 5 students that are majoring in Fashion Design while the production and marketing team are all students majoring in International Fashion Business. After the change, each team will have students from both majors for a balanced distribution of skill, knowledge, character and network across all three departments. The total members of group in the marketing team has reduced to 5 students as previously there's 6 of them.
Two of the formal marketing students have been placed to the creative team as their skills can be better executed in the creative team. Furthermore, the number of subcultures that are going to be featured have increased as well. Therefore, it is logical to have more members in the creative team for a better distribution of task. One of the members from the creative team have been placed into the marketing team in return. The new member have a few industry connections from local designers, models to people who work in medias such as publications, radio stations and so on. Therefore, it would be easier for the students to reach out to the media and ask for a press coverage in return where there is a connection.
An addition to the number of subcultures.
Previously, the main subcultures that will be featuring are Hijabster, Minimalist, Gamer, Clubber and Hip Hop. After a few weeks of executing the task, the students realized that there is a big gap between the subcultures and find difficulties in grouping all the subcultures together. Therefore, after a discussion between the students and lecturer, the subcultures are divided into 4 categories in total.
Categories:
1) Social
2) Cultural
3) Active
4) Underground
Each of the subculture categories will have 3 subcategories as follows:
Social: Party, Sports, Fandom/Cosplay
Cultural: Ethnic Modernity, Contemporary Religion, Glocal Hipsters
Active: Gym, Skaters, Yoga
Underground: Bikers, Tattoo & Piercing, Hip Hop
Each subcategories will have groups of its own.
Party: (eg. Clubbers, Ravers, Festival goers)
Sports: (eg. football fans, malaysian national team fans)
Fandom/Cosplay: (eg. Convention goers, gamers, cosplay, harajuku, beliebers, blinks)
Ethnic Modernity: (Batik, Sari, Baju Melayu etc)
Contemporary Religion: (Hijabster, Chic Turbans etc.)
Glocal Hipsters: (eg. K-Style, British Hipster, American Hipsters, Japanese Minimalists etc.)
Gym: (eg. Fitness, Circuit training)
Skaters
Yoga
Bikers
Tattoo & Piercing
Hip Hop
As seen in the previous blog post, an event proposal has been created a week ago as the process of sourcing for sponsorship, designers have already started. Since there is a change in the content of event, the event proposal needs to be updated with the latest details. A new event proposal with the additional subcultures and updated team members will be created. As mention in the platinum sponsorship package and gold sponsorship package blog post, a total of 50 sponsorship emails have been sent. Therefore, the PR team of the marketing department need to send an updated proposal and sponsorship request email to the 50 sponsors as well.
Even though there is an unexpected changes that happened in week 8. The students tried their best to re-strategise their task and cooperate with their new members to ensure the changes will not affect their weekly execution timeline.
Thank you,
Renee Wong
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