3 mood boards were created before designing the personal press kit to showcase the vibe, inspiration and style of what the promotional kit is going to look like. Besides, the mood board was also crated to best express the personal style, value, goals and personality of the author to suit the promotional kit as it is a tool that will be representing the individual.
Self Branding Mood Board
As seen above is the personal mood board. In the mood board, the author have mentioned that she is attracted to dusty tones, architectures in her daily life. Looking at unique interiors and architectures is one of her go to ways to source for inspiration. Other than that, she aspires to be a woman that is always on the go and have goals to achieve in life. Busy and productive schedule is what motivates her to keep striving. During her free time, she do prefers to wind down and have sometime alone reading, illustrating, playing the piano, working out or travel. In recent years she have found her passion for creating beautiful layout and visuals which she incorporates it in her coursework.
Press Kit Moodboard
As seen above is her pess kit mood board. She visualize her press kits to be consistent in terms of fonts, colours and make it look like it's from the same series or family. For colours, she had chosen dusty colour tones, preferably pink or blue. The reason why she didn't go for a regular pink because she finds that it's too feminine for her personality and in recent years, she had driven away from being a very feminine girl to a feminine yet with a mix of timeless, neutral colours and minimal styles. Hence, a tint of grey which often deliver the feeling of neutral, maturation, modesty, sophistication and timeless is added into the shade of pink and eventually, made it to a dusty pink colour. The font that she'd chosen was Caslon and Seaside Groove. Caslon font is widely used in magazines, journals, books while the Seaside groove font is in cursive typography and gives off the feeling of elegance. The combination of the font and the colours for her promotional kit have best represented her as a person. As seen in the business card, there's a illustration figure of her in person that she'd created just by using lines which is a very minimal art. The figure created could artistically represents her love her minimal arts and illustration that she loves to draw. Besides, by adding the illustration onto her business card, it will be an added value as it will make it more impressionable and possibly, people will remember her.
Website Moodboard
She'd created 3 websites - Linkedln, Behance and Wix to share and publish her industry experiences, portfolio and personal branding. Her Linkedln profile is created professionally with relevant professional working experiences. For Behance platform, she'd posted her best creative works, especially photo shoots and visuals. For Wix website, she'd focus and publish more about both her professional and personal individual.
Here are the links to the following websites:
Linkedln: https://www.linkedin.com/in/renee-wong1026/
Behance: https://www.behance.net/gallery/22163725/Fashion-Marketing-Portfolio
Wix Website: https://wongrouxin.wixsite.com/mysite
Letterhead
As seen above is a letterhead template created for her to print any documents needed. The letterhead includes details such as her phone number, email, social media account and her own website link.
Envelope
As seen above is the envelope template created with her personal details as well.
What the envelope looks like
Stamp
She'd further created a rubber stamp with the same illustration figure used behind the business card as a part of her branding.
Business Card
As seen above is her business card designed to best represent her professional self and was created with the same colour schemes and fonts.
Lastly, a short introductory video was created as well as its a much more interesting and captivating way to let the target audience to get to know more about you.
Video link: https://www.youtube.com/watch?v=YKVbCh3S3dg&t=1s
Thank You,
Renee Wong
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