On week 7, the lecturer have assigned students to choose a product on hand and create 6 different photos within 15 minutes that looks consistent and unify.
The product chosen for this shoot is a laptop case. In these 6 photos, the students were trying to showcase the lifestyle, functionality, design aspects of the laptops. From the 6 photos, the laptop can be delivered as portable, stylish, light, functional with many compartments and versatile which sells the product.
The purpose of this photo shoot is to let the student understands the importance of being consistent with their personal branding, especially their promotional kit. Their promotional kit should deliver the same emotion, message to the targeted audience for a clear view of who the individual is and the individual's personality to perfectly sell the individual as well.
After conducting this photo shoot, the author have decided to design her promotional kit with elements that represents her personality and is suitable for her future career.
1) Dusty colour palettes (preferably dusty pink)
Reason: The author herself have been a feminine person since young, however, throughout the years, she realized that she'd drifted away from the feminine side and connects more to neutrals at this stage. Hence, dusty pink colours which have a tint of grey usually attracts and represents her as its a combination of feminity and neutral.
2) Not more than 3 fonts and are readable
Reason: The font selected are Caslon and Seaside groove. Caslon is a classic font, widely used among magazines, journals and books while seaside groove is a cursive font which gives off a elegant feeling.
3) Impressionable designs, especially business card
Action: A minimal illustration of herself was included in the back of the business card to best represents the artistic side of her and people will remember your business card compared to the traditional ones.
The promotional kit that she have decided to create are:
1) Business card
2) Envelope
3) A stamp with an illustration picture of herself
4) Letterhead
Thank You,
Renee Wong
Bibliography:
Wong, R. (2018). 6 photo shoots. [image].
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