Renee Wong

Dec 7, 20186 min read

NEW EVENT PROPOSAL

For this blog post:

PR team: Renee Yoke Yen

In the previous blog post, there has been a change in the event and swap of team members. A new event proposal have been created by the PR team to ensure all partners are aware of the updates and have a clearer view of the event.

As seen below is the personal interpretation of the event proposal created by the author herself for the blog post which was posted few posts ago on week 7.

Event Proposal Created Personally

Slide courtesy of (Wong, 2018)

As seen below is the formal official event proposal created by the other PR team member on week 7. This was the event proposal shared among all event organizers which is the all students and was used to communicate with collaborative partners about the event. This event proposal has been sent to sponsors, person in charge of the event venue and so on.

Formal Official Event Proposal

Slide courtesy of (Thong, 2018)

Realizing mistakes

After being shown at an example of an event proposal from a well-known creative agency in Malaysia ( the name of organization couldn't be mention due to privacy policy). The PR team realized that the former official event proposal needs to be improved by providing more accurate informative details of the event. The PR team realized that by reading through the formal event proposal, the partners who the event will be collaborating with(media, sponsor, designer etc) wouldn't be able to visualize the event as the former event proposal does not include any reference picture of how the event is going to be. Therefore, it will be a problem for the event partner to proceed with any discussions about the event. According to the event proposal that was shown to the PR team as a reference, the organizers included past event photos, past event results, statistics of participants, past event collaborations to prove the organization's professionalism and gain the trust of new partnership / collaborators. The organizers further includes photos of the venue, reference / similar pictures of how they are going to execute their event and so on which is very helpful for event partners to visualize how they could benefit through the event or incorporate their merchandise / product in the event and still be able to remain the brand's value / image. One more thing that caught the attention of the PR team is the obvious consistency of the organization in using the brand's signature colour, font, template and headings. As taught in class, the PR team do realize the importance of a brand's image and character.

As seen below is the current official event proposal created on week 8 which is the same week where changes have occured.

New Event Proposal

Slide courtesy of (Wong, 2018), (Thong, 2018)

Reconstructing a new proposal

Since there are changes to be made onto the formal event proposal, the PR team decided to reconstruct and create a new event proposal. As the students do not have any pass event photos, the PR team can't include that in the proposal. However, the PR team gathered reference photos from the creative teams who are in charge of the set up of the subcultures. The PR team wants to include reference photo of how the set up will look at for each subculture category so the event partner are able to visualize and have a clearer view on which direction the event is going to be. This way, it will speed things up for both parties (event organizers and event partners) in having their discussion and agreements as it can reduce any unnecessary confusions.

The current event proposal has the consistency of font, front colour and theme. The reason why the PR team decided on using 'fire orange' as it captures the attention of the reader just like the colour red but red also brings the feeling and perception of danger and warning. Therefore, the PR team hopes that the colour would engage the reader to keep reading. Besides, notice that the headings and sub headings are brush stroke like fonts to give an artistic touch to the slide so it won't be dry and boring for the reader to read. However, for the important texts, the font chosen is clean and minimal so it would be easy to be read. With the updated subcultures, new team members and buget, the PR team realized that they need to re-send all the sponsor emails that have been sent previously to update all the potential sponsors. Therefore, they are going to send follow up emails with the updated proposal. This is the current official event proposal that all the event organizers will be using.

This blog post summarizes the thought process behind creating the revised event proposal. The PR team is able to work with time scarcity and create a new proposal without affecting the timeline for sending sponsorship requests.

Thank You,

Renee Wong

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NEW EVENT PROPOSAL

Event Proposal Created Personally

Formal Official Event Proposal

New Event Proposal

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