7 Fashion Events
As mentioned in PDP 3 Week 1, students were required to search for 7 examples of fashion events happening in the fashion industry. After browsing on the internet, 7 different yet important events to the fashion industry has gotten the attention of mine and has been studied to find out the purpose, activities in the event, target audience, possible influence of the event towards the brand, designer and the flow of the industry. As seen in the presentation slide, the events studied was Azzedine Alaia's exhibition, MAGIC trade show, Voices by Business of Fashion, Tiffany & Co's cocktail party, Vogue Experience workshop, Anya Hindmarch's fashion presentation and MET Gala.
FIRST EVENT
THE DESIGN MUSEUM: “Azzedine Alaïa: The Couturier” exhibition.
Date: 10th May – 7th October 2018
Location: The Design Museum, London
This event was organised by Mr. Alaïa before his death in November 2017. However, the event still went on despite his death. The exhibition showcased the journey, creative process of his career, passion and energy for fashion (Casely-Hayford, 2018). Visitors are able to catch a glimpse of his iconic pieces from early 1980s to 2017 (Casely-Hayford, 2018) .
SECOND EVENT
MAGIC TRADE SHOW
Date: Bi-annual
Every August & February
Venue: Mandalay Bay Convention Center
Organizer: UBM Fashion
(SWIM WEEK CALENDAR, n.d.)
The Magic trade show is an international trade show. Exhibitors who participate this trade show are manufacturers for clothing, fabrics, materials, leather, fur and accessories (SWIM WEEK CALENDAR, n.d.) There are approximately 200,000 visitors and 500 exhibitors.
THIRD EVENT
BUSINESS OF FASHION - VOICES
Date: Annually
Access: Invitation only
VOICES is an event organized by Business of Fashion inviting influential individuals, designers, entrepreneurs from different industries or fashion leaders to talk about the current and future challenges in fashion industry and also provide advices or new ideas to the audience. (VOICES | BoFs Annual Gathering for Big Thinkers | The Business of Fashion | #BoFVOICES, n.d.) Even though this event are only accessible by invites only, it was also livestreamed and will be uploading on YouTube. During Business of Fashion- Voices 2017 event, the topics discussed were
1. Cultural appropriation in the fashion industry.
2. The Importance of having women in the development of technology.
3. The trend of modest dressing.
4. The Importance of fashion responding towards the demand of Muslim market.
(VOICES | BoFs Annual Gathering for Big Thinkers | The Business of Fashion | #BoFVOICES, n.d.)
FOURTH EVENT
COCKTAILS AT TIFFANY'S: CELEBRATING THE 2017 WHITNEY BIENNIAL ARTISTS COLLABORATION
Date: 9th March 2017
Purpose: To celebrate the launch of the new windows created by 5 artists
Artist: Carrie Moyer, Harold Mendez, Ajay Kurian, Raúl de Nieves and Shara Hughes sponsored by Whitney Biennial (SY, 2017).
This event organized by Tiffany & Co serves to celebrate the launching to their new window created by a group of 5 artists. This event is a collaboration between Whitney Museum and the artists' work which will be displayed in the Biennail opening at the contemporary art museum’s 2017. Besides, the artists were collaborating with the brand's craftmen to create their window installations for an etched pendant necklace and painted pitcher. (Tauer, 2017)
FIFTH EVENT
VOGUE EXPERIENCE WORKSHOP
Date: 7th April 2018
Venue: Hôtel du Duc in Paris
Access: Booking
Activities: Customizing jeans, sneakers and beauty products to a having Vogue cover photo shoot, meeting Vogue editors, insider tips from biggest brands etc (Vogue Experience, 2018).
This workshop event is organized by Vogue Paris for the public to enjoy fashion and beauty experiences, secrets, workshops and so on. There were 12 beauty brands participating the event such as Dyson, Nike, Nyx, Levi's, Laduree, Guerlain and so on. (Vogue Experience, 2018)
SIXTH EVENT
LONDON FASHION WEEK – ANYA HINDMARCH PRESENTATION
Date: 15th Sept 2018
Event: Fashion Presentation
Theme: Chubby Cloud
Props: Giant bean bags that was shaped like a fluffy cloud
Activities: live choral concert and meditative moments was held
The fashion presentation’s theme was Anya Hindmarch’s inspiration for her latest collection (Conti, 2018).
SEVENTH EVENT
MET GALA
Date: 7th May 2018
Venue: Metropolitan Museum of Art
Theme: “Heavenly Bodies: Fashion and the Catholic Imagination”
Expected guests at the Met Gala: 550+
Cost of attending the Met Gala: $30,000 per person (or $275,000 per table)
Funds raised at the Met Gala: $12 million+
(ZARYA, 2018)
Met Gala is an Annual fundraising gala for the Metropolitan Museum of Art's Costume Institute in New York City. (ZARYA, 2018)
As seen above concludes the 7 fashion events found through research.
Thank You,
Renee Wong
Bibliography
10 times (2018). Visitor Profile. [image] Available at: https://10times.com/magic [Accessed 14 Nov. 2018].
Casely-Hayford, A. (2018). A First Look At Azzedine Alaia: The Couturier At The Design Museum. [online] Vogue.co.uk. Available at: https://www.vogue.co.uk/article/azzedine-alaia-the-couturier-exhibition-design-museum [Accessed 14 Nov. 2018].
Conti, S. (2018). Anya Hindmarch Urges Public to Chill During London Fashion Week. [online] WWD. Available at: https://wwd.com/fashion-news/fashion-scoops/anya-hindmarch-urges-public-chill-during-london-fashion-week-1202815101/ [Accessed 14 Nov. 2018].
Gerrish, D. (2018). Anya Hindmarch’s Chubby Cloud Installation Was the Most Surprising—And Comfiest—Moment of London Fashion Week. [image] Available at: https://www.vogue.com/article/anya-hindmarch-chubby-cloud-london-fashion-week-presentation [Accessed 14 Nov. 2018].
LEANDRO JUSTEN/BFA.COM (2017). Cocktails at Tiffany’s: Golightly Amidst the Biennial. [image] Available at: http://www.avenuemagazine.com/cocktails-at-tiffanys-golightly-amidst-the-biennial/#prettyphoto[group-445]/5/ [Accessed 14 Nov. 2018].
SWIM WEEK CALENDAR. (n.d.). MAGIC Las Vegas. [online] Available at: https://www.swimweekcalendar.com/calendar-1/magic-las-vegas [Accessed 14 Nov. 2018].
SY, W. (2017). Cocktails at Tiffany's: Golightly Amidst the Biennial -. [online] Avenue Magazine. Available at: http://www.avenuemagazine.com/cocktails-at-tiffanys-golightly-amidst-the-biennial/#prettyphoto[group-445]/5/ [Accessed 14 Nov. 2018].
Tauer, K. (2017). Tiffany & Co. Collab With Whitney Biennial Artists ‘Shines a Light on the Next Generation’. [online] WWD. Available at: https://wwd.com/eye/parties/tiffany-co-collab-with-whitney-biennial-artists-shines-a-light-on-the-next-generation-10842434/ [Accessed 17 Nov. 2018].
THE DESIGN MUSEUM (2018). [image] Available at: https://www.interviewmagazine.com/fashion/inside-extraordinary-exhibition-celebrating-designer-azzedine-alaia [Accessed 14 Nov. 2018].
UBMFashion (n.d.). MAGIC. [image] Available at: https://www.ubmfashion.com/shows/magic [Accessed 14 Nov. 2018].
Vogue (2018). [image] Available at: https://www.vogue.co.uk/article/azzedine-alaia-the-couturier-exhibition-design-museum [Accessed 2 Nov. 2018].
Vogue (2018). Met Gala 2018. [image] Available at: https://www.vogue.com/tag/event/met-gala [Accessed 14 Nov. 2018].
Vogue Experience. (2018). Vogue Experience 2018 - Home. [online] Available at: https://en.vogue.fr/vogue-experience [Accessed 14 Nov. 2018].
Vogue Paris (2018). Vogue Experience. [image] Available at: https://en.vogue.fr/vogue-experience [Accessed 14 Nov. 2018].
VOICES | BoFs Annual Gathering for Big Thinkers | The Business of Fashion | #BoFVOICES. (n.d.). VOICES | BoFs Annual Gathering for Big Thinkers | The Business of Fashion | #BoFVOICES. [online] Available at: https://www.businessoffashion.com/events/voices#the-agenda [Accessed 14 Nov. 2018].
Wilson, S. (2017). The Business of Fashion Presents VOICES 2017 - Day 2. [image] Available at: https://www.gettyimages.com/detail/news-photo/imran-amed-speaks-on-stage-during-bofvoices-on-december-1-news-photo/883669852 [Accessed 14 Nov. 2018].
Wong, R. (2018). 7 Fashion Events.
ZARYA, V. (2018). http://fortune.com. [online] Fortune. Available at: http://fortune.com/2018/05/05/met-gala-cost-numbers/ [Accessed 14 Nov. 2018].
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