The 2nd batch of selected sponsor who the event wish to receive support from was sent a week after the 1st batch of gold sponsor's request email was sent. Both 2nd batch of Gold and Platinum sponsors' request letter were sent within the same week. As seen below is the brands / companies targeted to be the event's supporting sponsor by sponsoring the Gold sponsorship package. To be a supporting sponsor to the event, the sponsor can choose to sponsor
1) 1000 quantity of vouchers/ promocodes
or/with
2) 50 mini product samples to be given to VIPs (influencer, media, competition winners)
or/with
3) 10 full sized product to be given to competition winners
2nd Batch Gold Sponsors
Slide courtesy of (Wong, 2018)
Brands / companies mentioned in the slide above:
1) Pestle & Mortar
2) Room 8008
3) MBO Cinemas
4) GSC
5) The Burger Lab
6) Fugeelah
7) FightFam MMA Gym
8) Naked The Label
9) Paper Shoot Malaysia
10) Leatologie
11) Manis by Misscreative
The 2nd batch sponsors are a mix of clothing brand, lifestyle, entertainment and food & beverages companies. The reason why these companies were not targeted as platinum sponsors is because most of them do not necessary or usually require a booth to promote their brand. For example, MBO cinema would normally prefer to sponsor movie ticket vouchers. However, these sponsors are still able to choose if they would prefer to have a booth space on the event day. Right after dropping an email to all of the above sponsors, the PR team left a message on their Instagram / Whatsapp-ed them as well to inform the brands/ companies to read through the email as most of the brands are more active on their social media compared to checking their e-mails.
After 2 -3 days since the 2nd batch sponsorship request email was scent, the 3rd batch will be sent by the PR team.
Thank You,
Renee Wong
Bibliography:
FightFamMMA Gym (2017). [image] Available at: https://fightfam.com.my/facilities/ [Accessed 22 Dec. 2018].
GSC (2018). [image] Available at: https://www.gsc.com.my/html/location.aspx?ID=331&PID=333 [Accessed 22 Dec. 2018].
Leotologie (2018). [image] Available at: https://www.leatologie.com/ [Accessed 22 Dec. 2018].
Manis by Misscreative (2018). [image] Available at: https://www.instagram.com/manisbymisscreative/ [Accessed 22 Dec. 2018].
MBO (2018). [image] Available at: https://www.mbocinemas.com/locateus [Accessed 22 Dec. 2018]. Fugeelah (2018). [image] Available at: https://fugeelah.com/products/christmas-gift-set [Accessed 22 Dec. 2018].
My Burger Lab (2017). [image] Available at: http://myburgerlab.com/ [Accessed 22 Dec. 2018].
naked the label (2018). [image] Available at: https://www.instagram.com/nakedthelabelofficial/ [Accessed 22 Dec. 2018].
Paper Shoot (2017). [image] Available at: https://papershoot.my/collections [Accessed 22 Dec. 2018].
Pestle & Mortar (2018). [image] Available at: https://www.pestlemortarclothing.com/fall-winter-2018-as-above-so-below/ [Accessed 22 Dec. 2018].
Room 8008 (2018). [image] Available at: https://room8008.com/ [Accessed 22 Dec. 2018].
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