Website and consumer journey is extremely important to customers as the business model is still a new thing in Malaysia and customers are not aware of the procedure, terms and conditions about it and this could be the reason for not trying out the rental service as they might have concerns and unclear information. Hence, the website of Aster + Luna needs to be user friendly, understandable, quick and easy.
Consumer journey through Aster + Luna's website
HOME PAGE
HOME PAGE
HOME PAGE
HOW IT WORKS PAGE
SHOP PAGE
PRODUCT DETAILS PAGE
SHOPPING CART PAGE
BILLING PAGE
APPRECIATION PAGE
As seen above is the consumer journey demonstration through Aster + Luna's website. What's missing is the return policies where it will be updated in the business proposal.
Thank You,
Renee Wong
Bibliography:
Aster + Luna (2019). [image] Available at: https://editor.wix.com/html/editor/web/renderer/edit/c3eadf63-d36d-4ed4-b1c2-84f1f5adf6c6?editorSessionId=C830B6D0-8936-48E8-337F-3AFE5B7B7247&metaSiteId=023d9049-8943-48db-bde9-a470d827d916&referralAdditionalInfo=TEMPLATE_VIEWER [Accessed 30 Jan. 2019].
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