As seen below is the SWOT analysis of Aster + Luna.
Strength
· Aster + Luna is the first online babywear rental service in Malaysia.
· Aster + Luna provides organic clothing which is limited in Malaysia.
· Aster + Luna caters functional & practical features on babywear which is limited in Malaysia.
· Cheaper price range within the market.
Innovative packaging to customers
Weakness
· Aster + Luna do not currently have their own collection.
· There is no trust or customer loyalty for a start-up brand.
· Limited budget for traditional advertising.
· Lack of brand awareness and exposure
· The realization of having a weaker knowledge towards a business’s financial planning.
Opportunity
· The rise of parents who hopes to provide quality life and products to children.
· The positive feedback and acceptance towards clothing rental in questionnaire.
· Business partnerships such as confinement centres, laundry services
Threats
· The limited opportunity to constantly visit the supplier.
· Economic downfall result in price sensitivity
· The loss of key partner (laundry partner, supplier)
· The increase of price in raw material, especially organic materials
Lack of experience in the babywear industry
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