LOGO

Before deciding or creating on a logo, a research of Aster + Luna's competitors logo was conducted. As seen below is the competitors' logo.

(DPULZE, n.d.)

(Johnson & Johnson, n.d.)

(IKW, n.d.)

(Vectorise Logo, n.d.)

Analysis:

Non of the above brands uses "cute" fonts or colourful, bright colour. In fact, most of the logos is either monocoloured or two colours.

Logo draft & options created

All images courtesy of (Wong, 2018)

Finalised logo

(Wong, 2018)

Aster + Luna’s logo design represents the brand’s identity. The logo aims to deliver trust, quality, professionalism and a sense of nature to the audience since babywear rental services can be discouraging at first impression. Hence, playful, bright colours with organic shapes commonly used for kidswear brand are avoided. As seen below are the psycological reasons behind Aster + Luna’s logo design.

Psycological reasons behind Aster + Luna’s logo design

(Wong,2018)

Fonts selection

(Google Fonts, 2018)

Thank You,

Renee Wong

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Bibliography:

Google Fonts (2018). Logo. [image] Available at: https://fonts.google.com/specimen/Playfair+Display [Accessed 30 Jan. 2019].

DPULZE (n.d.). Poney Logo. [image] Available at: http://dpulze.com/wp/tenants/poney-opening-soon/ [Accessed 30 Jan. 2019].

Wong, R. (2018). Logo. [image].

Johnson & Johnson (n.d.). [image] Available at: https://upload.wikimedia.org/wikipedia/commons/thumb/2/22/JohnsonandJohnsonLogo.svg/1000px-JohnsonandJohnsonLogo.svg.png [Accessed 30 Jan. 2019].

IKW (n.d.). [image] Available at: http://ikw.com.my/pureen/?page=2 [Accessed 30 Jan. 2019].

Vectorise Logo (n.d.). Anakku. [image] Available at: https://vectorise.net/logo/2010/05/22/anakku/ [Accessed 30 Jan. 2019].